About Us

Helping consumers make wise decisions since 2026. We're the UK's smartest price comparison engine.

DealSupermarket was founded with a clear goal: to bring transparency and fairness to the UK e-commerce market. We believe that every shopper deserves to know the real value of a product before they hit the "buy" button.

Our Mission

Our mission is to empower consumers with real-time data. We monitor millions of price points across the web to ensure you find the lowest prices, track historical trends, and set alerts for the deals you care about most.

Independence & Trust

We are completely independent. We are not owned by any retailer, and our comparison results are driven solely by data. While we may earn commissions from some retailers, this never influences our rankings or the prices we show you.

Join the Community

Beyond automation, DealSupermarket is a community. Our users share and vote on the best deals they find, ensuring that the very best savings rise to the top.

Company Information

DealSupermarket is operated by ClaraLabs LTD (Company No. 17036442), registered in England and Wales.