Privacy Policy

Your privacy is important to us. Learn how we collect and protect your data.

This policy details how DealSupermarket collects and uses your personal information to provide our comparison and alert services.

For data protection purposes, the data controller is ClaraLabs LTD (Company No. 17036442), registered in England and Wales.

1. Information We Collect

We only collect the minimum information required to provide our price tracking services:

  • Email address (for account creation and alerts)
  • Tracking preferences
  • Privacy-friendly analytics data (No personal data, cookies, or cross-site tracking)

1A. Messaging Concierge Data

If you use SMS, WhatsApp, or Apple Messages concierge features, we process messaging data needed to provide the service and keep records required for compliance.

  • Channel identity mapping (for example, your messaging address or provider conversation identifier)
  • Conversation thread metadata and message logs
  • Consent records with consent type, proof text, version, and timestamp
  • Opt-out commands (such as STOP/START/HELP) and status changes

2. How We Use Your Data

Your data is used strictly for:

  • Sending price alerts you have requested
  • Improving our comparison algorithms
  • Maintaining account security

2A. Consent and Channel Controls

  • ServiceAlerts consent is separate and required before messaging alerts are enabled.
  • Marketing consent is separate and off by default.
  • You can opt out at any time by sending STOP on any supported channel.
  • HELP returns usage instructions and START can re-enable messaging when eligibility and consent requirements are met.

2B. Retention

Messaging logs are retained for a configurable period (typically 90-180 days depending on operational and legal requirements), then deleted by retention jobs. You can request account deletion at any time, which removes messaging linkage, consent records, conversation metadata, and message logs associated with your account.

3. Google AdSense & Cookies

This site uses Google AdSense to serve advertisements. AdSense uses the DoubleClick DART cookie to serve ads based on users' visits to this site and other sites on the Internet.

  • Google, as a third-party vendor, uses cookies to serve ads on your site.
  • Google's use of the advertising cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Google Ad Settings.

4. Affiliate Disclosure

DealSupermarket is a participant in the Awin Affiliate Program. When you click on links to various retailers on this site and make a purchase, this can result in this site earning a commission.

5. Your Rights

Under GDPR, you have the right to access, correct, or delete your personal data. You can delete your account at any time from the settings menu.